Back in the day – and fortunately I have survived so long as to be able to relate this – it was a simple matter to change locations. Move the stuff and the sign, and when the bank checks run out, order new ones with the correct street number.
Voila.
Oh, sure. There are a few minor and obvious details – like changing the mail delivery address and the utilities. Pretty straightforward modifications.
In this age of the internet those alterations just aren’t enough.
This morning, the phone rang with a question about THIS LAND, a Tulsa-based newspaper that was described to me as a local literary publication. The caller wanted to purchase a copy and was asking how to find the store.
It was clear she was looking at an internet map as she asked for details about the exact location.
When she hung up, I set aside a copy for her, as requested, and ventured onto the internet to find out whether the mapping services can be updated. Sure enough, I found that Google was displaying the old location. After logging in (thankfully the browser knew my password, for I certainly didn’t remember it), I was able to update several items associated with the store, include the hours of business – which were listed as from midnight to midnight.
Talk about a long day. I’m not quite ready yet for QuikTrip’s workday.
Now, I am wondering how many other websites dedicated to directions and information are still listing the old address.
Taking down the weathered wooden storefront sign and tacking it up to the new building just doesn’t cover it any longer.
I require a digital nail and hammer.