Rare, Collectible, & Otherwise

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Check if you strongly agree. Strongly disagree. Other.

If you’re still reading this, I’d be shocked to learn it.

My dad wrote that three-quarters of the way into his college thesis. I’m paraphrasing, but it was something very similar that he told me he typed into the dissertation for his degree. Thinking back on it, I kind of like knowing he did something like that.

It’s funny that I remember him telling me about his academic-rebel ways, but I can’t recall whether the professor read the line, or acknowledged it in any way. I have my doubts.

Probably because I heard the thesis story, I’ve included similar lines in my own projects. Maybe a half-dozen times or so. Most of them were corporate surveys, a couple of which were from the company I worked for at the time.

I remember when I thought I had the market cornered on good ideas, but was never given an opportunity to share them. Bang! Survey from corporate. Here we go!

Halfway through one anonymous reply-required questionnaire from corporate, I included my full name and telephone number, along with the invitation to call any time of day or night. I’d be happy to share some thoughts, I wrote.

No one ever called.

Thinking back on it, I can understand why. Even if I had a single good idea, they’d have to deal with the smart aleck who would write such a thing in the middle of a survey, just to see if anyone was reading the responses.

Just finished one from the US Postal Service. Like they really want to know my opinion. I filled it out just the same, and in doing so noted they actually had as their last question:

Can we contact you about this survey?

There was another couple of tiny little checkboxes after the question for the answer.

[] Yes

[] No

I really wanted to check a box that wasn’t on the form:

[] I dare you to call me and ask my opinion.

They’re asking for it, in every sense of the phrase. And if you’re still reading this, I’d be shocked to learn it.

Writers. A bunch written.

Today’s entry is literary. That is to say, it has to do with writing. Not literary writers, necessarily. Not authors.

Writers.

There are plenty of them out there that have nothing to do with books or publishing or creating a leather-bound legacy that might one day become the Great American Novel.

I’m talking commercials, here.

As in: TV.

Unfortunately (for the writers) the general public is widely unaware of who is behind the good (and the bad). Right now, I’m thinking about the new spot for 7*Up Ten, a reduced calorie soft drink that is being sold despite the failure of the factory chemists to eliminate those last nine pesky calories. Okay. I can try it over my One-Calorie soft drink. I’ll burn those other nine calories off somewhere. Maybe I can do it while yawning.

The commercial has Mom and Dad fawning over their purchase of a box of 7*Up Ten, the Most-Amazing-Thing-They-Have-Ever-Seen. In the background, their little baby is moonwalking, doing hand-stands, and You-Think-You-Can-Dance-Level dancing.

I don’t laugh out loud, which is probably the result of my upbringing. When I saw this spot on TV, I almost did. To keep it in perspective, I almost laughed out loud at the chase scene in the action-adventure movie The Package, starring Jason Statham. He was chasing a car through an unfamiliar area while riding a little bicycle. He managed to smash it through a glass door and time it perfectly to crash into the driver’s seat of his stolen car. Bravo. (Chuckle.)

There are others, like the Allstate ads. These aren’t knee-slappers, exactly. No slapstick humor here. Strictly situational. Maybe you’ve seen the one with the Allstate Mayhem Man appearing as a rambunctious toddler in the back seat, yelling – mommy.

“Mommy!” he shouts. “MommyMommyMommy!”

He pulls a drink from his sippy-cup and yells again.

Mommmmmyeeeee!

There are things thrown – maybe Cheerios. All accompanied by the continued shouts:

Mommmmyeeee!

No doubt, it’s just me. But I can easily envision the energetic child behind that Allstate Mayhem Man. In another ad, he disguises himself as a college flag, and as a poorly-installed TV satellite dish in another. Still, he’s the Mayhem Man. Those writers are hitting more than they are missing. The kid-in-the-backseat-of-the-minivan commercial works for me everytime.

Some are the result of writing-teams. Others are solo-shots. Unfortunately, there isn’t really a front-and-center Award Show Recognition like the Emmys or the Grammys or the Oscars that gives credit to these writers. I’m not sure about the category specifics, but there ought to be some publicity for those behind Seven*Up Ten, the Allstate ads, and the like. Some local groups give out “Addys” to winning commercials, but there is no Oscar-scale presentation.

As many commercials as we are exposed to, you’d think someone would sponsor a show.

And run commercials throughout.

Second helpings of a good thing…

Better the second day? That’s what several guests have told me about their home-cooked stews. What about stew-reviews?

Maybe not better, but getting a second helping of Mr Cherry’s restaurant review tastes pretty good this morning. Since I usually miss the paper on Sunday, I didn’t realize that he has a regular “Second Helpings” column that recaps the columns in the Weekend section of Thursday’s paper.

It was equally fitting that the Irish Stew headline appears in the St. Paddy’s Day edition of the Tulsa World. If you missed the review, you can click on the image to read the recap.

I have mixed feelings about this year’s celebration. In the past, when St. Patrick’s falls on a Sunday, it became a weekend event that kicked off Friday evening and ran through Sunday afternoon.

On the one hand, I love the St. Paddy’s party, the wearing o’ the kilt, the Irish music, parading bagpipers, and – of course – the green beer. On the other hand, running the shop as a one-man-band makes those sorts of things a little tough. The telephone rang just now. Another caller wondering if I’m open and selling corned beef and cabbage.

Nope, sorry. Closed on Sunday, trying to get restocked for next week.

My plan at this point, is to plan for next year.

When I was younger, I often jumped into the middle of things, figuring I could talk or work my way out of whatever outcome resulted. There is some fearlessness in an attitude like that. I’m old enough now to realize that fearlessness isn’t always a virtue. I’m not encouraging caution, just recommending solid planning.

Wouldn’t want to throw a haphazard party and have it go off badly.

The shop is still on track, with long-term plans in mind and a definitive picture of the end result. It’s a step by step project. I don’t have a committee to consult or a project team to assign tasks for carrying out. It’s more a matter of trudging my way along the business roadmap, marking off the miles, and stopping at scenic turnouts when necessary.

There will be some corned beef orders tomorrow, I know. Some guests are more interested in the spirit (and the flavor) than green beer on the actual day. I’m okay with that.

But it won’t be leftovers or second-day Irish stew. After the hectic schedule last week, the pantry was nearly empty by the week’s end. The potatoes and onions are laid in now, though – and the Irish fare tomorrow will be freshly made, as always.

Come visit!

McHuston

Booksellers & Irish Bistro
Rose District
122 South Main, Broken Arrow OK
918-258-3301

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